The winger, who was also targeted by Liverpool and Arsenal this summer, is currently with the French national team, away from the rumours. His agent, on the other hand, is reportedly in talks with the Catalan giants.
The French alternative to Coutinho has become the main priority after Liverpool closed the door to the Brazilian's exit. The urgency is such at the Camp Nou that Barcelona contacted Jorge Mendes, who represents many Barca players and also shares a great relationship with Monaco.
Though Monaco initially appeared reluctant to enter talks, the possibility that the Ligue 1 outfit are trying to up their asking price must not be ruled out.
Lemar lacks Coutinho's worldwide reputation and appeal, but the young Frenchman is one of the most promising footballers around. Barcelona would spend around 70 million euros on a player who registered 14 goals and 17 assists in 55 appearances in his breakthrough season.